{"id":970,"date":"2015-01-08T03:41:17","date_gmt":"2015-01-08T03:41:17","guid":{"rendered":"http:\/\/kellnlivestock.com\/site\/?p=844"},"modified":"2015-01-08T03:41:17","modified_gmt":"2015-01-08T03:41:17","slug":"marketing-1","status":"publish","type":"post","link":"http:\/\/kellnlivestock.com\/site\/marketing-1\/","title":{"rendered":"Marketing"},"content":{"rendered":"<p>&nbsp; &nbsp; &nbsp;Yes, I realize that it is still the first week of January, but it is time to be thinking about marketing product. &nbsp;Which, in this case, we are talking about goats. &nbsp;As a breeder, you have to be thinking ahead. &nbsp;Ask yourself questions.&nbsp;<\/p>\n<p>1&#8211;Have my past marketing strategies worked?<\/p>\n<p>2&#8211;Am I leaving money on the table?<\/p>\n<p>3&#8211;Are my show goats ending up in good hands?<\/p>\n<p>4&#8211;How do I expand my market?<\/p>\n<p>5&#8211;Am I happy with what I have been doing?<\/p>\n<p>6&#8211;What other options are available?<\/p>\n<p>7&#8211;Who can help me improve my market(s)?<\/p>\n<p>I don&#8217;t care how big of a breeder or how big of a reputation a breeder has, each operation needs to continually answer these questions and then act accordingly.<\/p>\n<p>I can tell people how to do things, but I am really qualified to tell you how NOT to do things. &nbsp;I do know that a breeder must have an online presence. &nbsp;This doesn&#8217;t mean that you have online sales; it means prospective customers can find your program on the internet. &nbsp;Ads tied to high traffic sites. &nbsp;A well developed website. &nbsp;And a page amongst the socially transmitted disease known as Facebook. &nbsp;If you don&#8217;t know how, don&#8217;t have time or the desire, get help. It is money well spent. &nbsp;<\/p>\n<p>&nbsp; &nbsp; &nbsp;Know what your goals are? &nbsp;If it is about $s, talk to people that are cashing checks. &nbsp;Like everything else in this world, this advice might have a price tag but sometimes you have to spend money to make money. &nbsp;If it is about hanging banners &amp; gathering pics at the backdrop then identify proven feeders, take less $s for the goat and hope the animal turns out.<\/p>\n<p>&nbsp; Remember, Banners &amp; Backdrops lead to $s! &nbsp;Of course, there is a flip side. As a buyer, where am I going to go to spend my $s to try to win Banners &amp; Backdrops.<\/p>\n<p>Keep warm and take care of the stock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp;Yes, I realize that it is still the first week of January, but it is time to be thinking about marketing product. &nbsp;Which, in this case, we are talking about goats. &nbsp;As a breeder, you have to be thinking ahead. &nbsp;Ask yourself questions.&nbsp; 1&#8211;Have my past marketing strategies [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/posts\/970"}],"collection":[{"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":0,"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/posts\/970\/revisions"}],"wp:attachment":[{"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/categories?post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kellnlivestock.com\/site\/wp-json\/wp\/v2\/tags?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}