Selling—High vs. Cheap

We had an ag ed teacher and a student visit here this evening.  They needed a doe kid or two.  When, I say that we had an ag ed teacher here, I can argue that we had one of the best ag ed teachers that I have ever known.

He had a student that needed a doe kid on a budget.  He actually needed 2 on a budget.  It’s all good.  I could have priced things high and they went elsewhere to buy a doe kid or two.  I could have only sold one.  But no, I sold one on the money and the other way too cheap.  I did throw in the caveat that if they don’t keep them for does, I would like first chance at buying them back.  In reality, I hope that the kid hits a home run and I don’t get a chance at it.

We, the entire goat industry,  have sold wethers and doe kids for too much money.  The WHOLE industry has sold wethers and doe kids for WAY TOO much money. What did the sale average?  What was the top end?  Who got the high seller?   And all of us have got in the habit of worrying about the top end.  And meanwhile, the other economic brackets are looking to spend their money elsewhere.  Why?  Because their dollars will go farther.  Simple economics.

I can say the following as a parent, as an ag teacher, as a breeder and as a “jock”, the goat industry is better off with a whole bunch of people wanting to feed $300 to $700 wethers and doe kids than if we are all trying to peddle a few $5,000 to $10K wethers.  That market is limited and not always as it seems.  And I realize that OK and TX economics are somewhat different.  BUT,  California, Georgia, Ohio, Indiana and Illinois aren’t far behind.  It is simple economics in the goat industry to realize that $1,500 goats propel the industry forward in an economic fashion that even the Trumpster would be proud of.   $10,000 wethers  start to be a limited item.  But DAMN there have been a lot of them online.  I mean, how many of you people have actually seen a Ferrari or a Lamborghini on the streets.

Look at the barrow industry.  It used to be a great deal when a runt $100 pig rang a bell at a major.  Now, that runt found its way into a package deal.  Then got fed and bloomed into a $1, 234 pig.  Now, add another $1, 500 worth of feed and wood chips.  Another $500(minimum)  for the jock fee.  Add entry fees, nomination fees, vet bills, some money for hoof trimming and other crap that has to be done in order to make a pig walk properly.  Factor in another $150 to get that online purchase delivered.  And it would be cheaper to buy a $5,500 steer. Maybe not.  Probably so.

I’m all for anybody being able to cash a check for a product of hard work.  I don’t like listening to whining of breeders and sellers when their stock sells for a fair market price.  And it was less than they wanted.  Fair Market Value is a term that somehow gets lost in the stock show world.  Too many people, in too many positions that are trying to manipulate prices to justify their place in the industry.

Yes, I sold two doe kids tonight to an ag teacher that I respect.  If managed right, neither doe kid will lose money.  If fed and shown right, the kids will be highly competitive.  Sure, if I had the crew wash, clip, photo then I would cash a bigger check.  But….then there would be a pain in the ass of answering an ass-load of questions.  No, I don’t have more pics.  No, I don’t have video.  N0, I won’t personally deliver that goat to the east or west coast for $150.  N0, I won’t guarantee it to win your county fair. (I would if I know that you have a showman and a feed program and who the judge is and who your competitors are and…..)

And in reality, I am well aware, that by selling a couple of goats in a given price range that these exhibitors will do fine, maybe even really good.  Then, they will come back and buy a goat or two.  And win some more.  Then, they will take all of their winnings and go buy a high priced goat from a name brand breeder.  And will have similar or worse results.  I get it.  See professional sports.

I replaced a hydraulic hose on a disk tonight without a major meltdown.  I dealt with doe goats, my son and farming without a huge cussing, throwing things kind of fit.  I’m not mad at anybody.  I am just in a unique perspective that has NO political ties and know what I know which is more than I really want to know.

Sometimes, you just got to move product into a good home.  And hope for the best.  I still remember where my first show pig came from.  Damn sure remember where my best show pig came from.  Will never forget the home of my first show steer.  Nor, will forget the home of my BEST show steer.  I can forever more tell you the prices, amounts and breeders of every animal (goat, pig, chicken or calf) that my kids have shown.  AND results.  It is a curse.

When it comes to selling TOO HIGH or TOO CHEAP, people, I get it.  I live it.

In conclusion, I have never sold a buck TOO HIGH.  I’ve never lost sleep over selling an animal TOO CHEAP.







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