I can over-think things–too a fault. However, I have a reset button when things get over-loaded. Taylor and Thompson don’t have this feature. We had that April Fool’s day online sale that was a very big success. I am still amazed at the number of calls, visitors, texts, emails, etc. that we had. But, now that I have had time to think, re-think, over-analyze and think some more, and here is what I have come up with.
—-Online sales require just as much work as a live sale.
—-You need to be prepared for visitors to see the offering ahead of and up-to-the time of the sale.
—-Good pics, honest presentation and write ups are of utmost importance.
—-By having buck prospects, breeding age bucks, wethers, doe kid and a breeding ready doe kid, we hit about every demographic in the goat industry. I wasn’t prepared for that.
—-I still prefer a live sale, but EVERY breeder should be hosting at least some kind of online sale. When my low-rent operation can get calls from GA, NC, PA, WV, OH, IN, IA, IL, MN, NE, MO, AR, SD, TX, OK, KS, CO & AZ, then real breeders need to get serious about marketing online. There were 11 lots in that sale–9 of ours, 1 Tyke and 1 Milligan. Those 11 lots went to AZ, KS, OK, TX, NE, Il, GA, & SD.
—-I would say that most breeders don’t do a good enough job preparing for online sales–myself included. It was obvious that I hadn’t spent any time getting wethers ready to photo, therefore, I left money on the table. I know where I screwed up. I tip my cap to breeders such as Pfeiffer, Hummel and Mock that dang sure do a way good job of having their goats presented right in an online sale. There are others that are getting it done right. It takes time and effort. The time part is what causes me problems. I would guarantee that it is money well spent to get good help for online sales. Pay for a good photographer and if you can’t do good write ups, pay for it. It will pay off.
—-The biggest drawback to an online sale—they are still on your feed bill for a couple of weeks. I can’t complain and am not complaining as it took only 12 days for our April 1 offering to go to different homes. Anytime that you offer online, you better have a delivery/pickup plan.
My thoughts on online sale–EVERy breeder should be offering products in some form or fashion in an online setting. Whether you have 15 does or 750 does, there are more customers and therefore, more dollars out there on the internet.